Privacy Policy

Last updated: October 17, 2025

Eddie Kone Academy of Jiu-Jitsu ("us", "we", or "our") operates the ekbjj.com website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

1. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Date of Birth

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

2. Use of Data

We use the collected data for various purposes:

To provide and maintain our Service
To notify you about changes to our Service
To process bookings for free trials, private lessons, and other inquiries made through our contact forms.
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues

3. GDPR Data Protection Rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you.
The right of rectification.
The right to object.
The right of restriction.
The right to data portability.
The right to withdraw consent.

4. Data Security

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

5. Service Providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. For example, we use Google Maps and Google Reviews, which are subject to Google's own privacy policy.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us through our contact page.

Legal Disclaimer

EKBJJ teaches a style of Brazilian Jiu-Jitsu influenced by the methods and philosophy developed by the Gracie family, as taught directly to Professor Eddie Kone.

EKBJJ is an independent academy and is not affiliated with, endorsed by, or part of Gracie University®, Gracie Academy®, or any other Gracie-branded organisation.

References to the Gracie family or their teachings are made solely to acknowledge historical lineage and instructional influence. All trademarks and brand names remain the property of their respective owners.

Copyright Notice

All website content is protected under UK copyright law. You may not copy, reproduce, or distribute any material without written consent from EKBJJ. Trade mark number UK00003060717